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Biotech entrepreneur Vivek Ramaswamy welcomed a new direction in the advertising campaign Coke‘s “woke up” policyl Narratives, Friday, arguing in America’s Newsroom that the soft drink maker was targeting Georgian electoral laws to “cover up” allegations of its dependence on forced labor in China and its role in the US obesity epidemic.
CONSUMER RESEARCH LAUNCHES ‘WOKA-COLA’ CAMPAIGN TARGETING THE COMPANY AT HYPOCRISY
VIVEK RAMASWAMY: I think Coca-Cola is among those companies that have mastered the art of blowing smoke, that is, using progressive values to disguise their actual business practices. It is much easier for them to talk about electoral laws in Georgia than to reduce their own reliance on slave labor in China. It is much easier for them to teach their co-workers to be less white than to anticipate their own role in fueling a nationwide epidemic of diabetes and obesity in the black community that they care about.
And when these CEOs get into politics, they try both ways. They want to impose their values on us, but without democratic accountability. That’s why I think it’s good what Consumers’ Research is doing. They say you can’t have both. If you get into politics we will hold you politically accountable and not allow you to avoid debates on these controversial social issues. I look forward to seeing what you are doing.
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