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CNN’s Rating-questioned Reliable Sources starring Brian Stelter struggled on Sunday, hitting a new low in the most coveted demographics by advertisers.
Stelter’s show averaged just 109,000 adults ages 25 to 54, which is considered the most important category for news broadcasts. It was the smallest audience among the main demo of 2021 for the often-mocked program that claims to be media-focused but usually beat conservatives at every turn.
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“Reliable Sources” also did not do particularly well with viewers overall. Stelter’s program averaged just 765,000 viewers and ended with less than 800,000 for the sixth time this year.
It was a rough day for Stelter, who was criticized on his own show when a guest described him as “full of hypocrisy,” “incredibly repetitive,” and the reason many Americans dislike the media.
Fox News’ MediaBuzz, Stelter’s direct timeslot competitor, averaged 1.2 million viewers and 287,000 in the main demo, slightly outperforming CNN programming in both categories.
Stelter also hit a low in the adult category between the ages of 18 and 49 in 2021, with an average of just 73,000 younger viewers.
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CNN struggled to stay relevant during the Biden era after relying on former President Donald Trump for years. The list of programming that topped Reliable Sources in Q2 2021 spanned everything from MeTV’s old episodes of The Andy Griffith Show to Food Network’s Girl Meets Farm.
Reliable Sources took a break on July 11th when Richard Branson’s foray into space took place during Stelter’s show, causing a brief spike in viewership. Audiences did not return, however, when a regular edition of Reliable Sources aired a week later. Stelter’s show lost 47 percent of its total viewers and a staggering 60 percent in the crucial demo when you compare the last two editions.
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